Wednesday, October 25, 2006

Will there be an "East Dawning" in your local mall?

Now here's an idea. Yum brands, with its expertise in running fast food chains (KFC, Taco Bell, etc.) has developed a Chinese fast food chain called "East Dawning". ANOTHER Chinese fast food chain, you say? Well, this one is in China, uses Chinese recipes and is apparently quite popular, from all accounts. Fast food chains, spawned from multiple branching, have a long and successful history in China (I'm a Qiaojiazha fan myself) but Yum hopes to bring what they've been lacking -- consistency among outlets. (And did someone say "clean bathrooms"?) If Yum could bring the concept to North America, with the Chinese recipes intact, it might have a socially redeeming value.

Chinese Food in China, via the US

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