In August of 2004, a tourist took a snapshot of a beautiful young Qiang woman named Erma Yina and posted it on his personal blog. The photo touched other Netizens, resulting in a flood of Chinese tourists to Taoping Village, Sichuan where the girl was photographed, and a flood of more pictures and national celebrity for Erma Yina followed. As a result of the girl's Net-driven idol status, a movie was shot in Taoping, "Erma's Wedding," short on plot but very long on local color.
Probably influenced by the Internet-spurred celebrity of Taoping Village and its famous resident Erma Yina, approximately 10 billion yuan (US $1.5 Bn) of investment from China and abroad has been allocated "to save and rehabilitate the quake-threatened Qiang culture."
The movie, "Erma's Wedding," was recently released in an English-subtitled DVD in the "Follow Me Chinese" series which features, though not exclusively, movies of a high propaganda value. The movie is described as "A true record of culture and natural landscapes of Qiang ethnic minority before 5.12 Wenchuan Earthquake."